Mail Merge Word 2003 Friday, Mar 12 2010
Uncategorized 2:07 pm
Mail Merge as part of Word 2003 & 2007 can be used to print mass personalized letters and send bulk personalized emails at the click of a button.
You can save big money by doing your own email campaigns. There is no need to pay anyone else for doing this for you when you can DIY for FREE.
Most people don’t realize that the software to send personalized bulk emails is ALREADY on their own computer.Mail merge is a very valuable tool for small business owners as it gives you the ability to design and publish professional letters and email campaigns.
Mail merge using word and outlook is relatively simple.Mail merge provides huge benefits for users.Previously when you wanted to send out letters or emails to a list you had to compose each one separately.This process could literally take hours!With mail merge the whole process can be completed all from just ONE document.
So, if you have 100 or even 10,000+ letters or emails to print or send, they can all be done at once with the click of a mouse.
From a marketing perspective personalized letters and emails are MUCH more well received. People are more likely to read something that is directed at them personally rather than something that looks mass produced.
Small business owners will appreciate the substantial return on investment that personalized correspondence can achieve.Savvy users of mail merge utilize the features of the software to insert merge fields throughout the document.
Use the recipient’s name frequently throughout the body of your content.Insert kids names, hobbies, preferences and any other details that you have on your database to really make your content as personal as you can.
If your content is highly personalized your message will be more effective. The person will remember it and probably appreciate that you took the time to write to them personally.
Letter Writing Tips: Insert their business name or first name in the headline of your letter. Make sure your headline clearly states what your letter is about, otherwise it may not get read any further.
Include a picture of yourself and ALWAYS include a p.s at the bottom. Photos and p.s’s get an awful lot of attention. Sometimes people will read the headline and the p.s. before they read the content of your letter.
Email Writing Tips:Use tables when designing your email letter template. Tables can be centred to the page and they look more professional.
You can add borders, cell shading and other styling to your table, plus it is easy to layout your content in an organised manner.
About The Author: This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ. He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at: